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BP Brand Piracy Action (LAST TRY)
By admin, 6 July 2012
Brand Pirates targeted the flagship BP Olympic billboards on the Cromwell Road this morning as part of a London-wide campaign against greenwash. BP is the "Sustainability Partner" of the London Olympics.
The billboards were splashed with fake oil, and the BP strap-line "Fuelling The Future" was reinvented as "F-ing The Future".
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