BP’s Olympic branding defaced throughout London

Today hundreds of BP signs across London were targeted by activists protesting against the company’s role as ‘Sustainability Partner’ of the London 2012 Olympic Games. Around the capital, protesters hit petrol stations, advertising hoardings, and BP-sponsored cultural institutions[1], disfiguring hundreds of the famous BP ‘sunflower’ logo. Advertisements with the company’s Olympic strapline ‘fuelling the future’ were altered with the addition of three asterisks to make ‘f***ing the future’.

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